When your store was first set up, it had no template defined and so defaulted to the detailed description of the product. You can add extra information, boilerplate text, or additional product fields into the description using the description template. Note that this template is applied to all products, and cannot contain HTML due to Trade Me's content policy. This template is set up as follows:


  1. Go to Settings > Trade Me > General
  2. View the template in the "Product description template" box


The description template allows you to add custom text to all listings, plus the following data from each product.  The simplest template is therefore just:


$detailed_description


This will have the same effect as leaving the template blank, since the system automatically inserts the detailed description field if the template is empty.  You can make the template content richer by including other fields from the product. For example, to show the product title, you would insert ${product_name}, but note there is a maximum allowable size to a Trade Me description of 2048 characters.  any descriptions larger than this limit will be automatically truncated with '...'.


The full set of available fields is here:


  • sku - product SKU
  • product_name - product's title (must be less than or equal to 80 characters long)
  • brand - brand of product
  • price - selling price of the product
  • rrp - product's recommended retail price
  • short_description - the short description of the product
  • detailed_description - the long/full description of the product
  • weight - product's weight
  • model - product's Manufacturer Part Number (MPN)
  • tech_specs - a bullet-pointed list of the product's specifications


An example description template is below:


$product_name is great value at $price!  We are experts in the manufacture and distribution of kitchen utensils.  Please be aware that the purchase of knives longer than 20cm may be considered to be restricted items in the laws of your locale.


$detailed_description


If you would like to force a blank line between your $description and any custom text please use \r\n\r\n as shown below